Category: SEO & Marketing
Posts
The Small Business Website Audit Checklist for 2026
A Trustpilot-cited study found something worth sitting with: a business with no review profile gets cited by AI answer engines about 1%…
Read more →
Ghost Buttons Are Quietly Killing Your Site’s Conversions
A transparent button with a thin one-pixel border, floating over a hero image, was a genuine design trend for years: minimal, sophisticated,…
Read more →
Your Search Console Is Quietly Logging AI Chat Fragments
Search Console has started logging things nobody typed into a search box. A visitor tells Google’s AI Mode “yes, go on,” your…
Read more →
llms.txt V2 Explained: Who Really Needs It
Google’s own AI optimization guide says maintaining an llms.txt file “will neither harm nor help your site’s visibility or rankings” in Google…
Read more →
Why ’37 Seconds’ Converts Better Than ‘A Little Time’
When I first started looking into why certain product pitches convert while others fall flat, I kept running into a fascinating 1994…
Read more →
Google’s New Research Shows Why AI Answers Get Simple Facts Backwards
> Quick Summary: Recent Google research reveals that frontier AI models encode 95% to 98% of tested facts, yet fail to directly…
Read more →
When ChatGPT Recommends a Competitor’s Business Instead of Yours
A customer asks an AI assistant for a recommendation before they ever see your website Somebody searching for a plumber, a bakery,…
Read more →
OpenAI Says ChatGPT’s Own Fetch Bot Doesn’t Have to Follow Your Robots.txt
A sentence in OpenAI’s crawler docs that most site owners haven’t read Buried in OpenAI’s crawler documentation is a distinction that changes…
Read more →
Your Robots.txt Looks Fine. Your Site Might Still Be Invisible to AI Anyway
Cloudflare blocks AI crawlers by default on every one of the roughly 3.8 million domains it’s onboarded since July 1, 2025, unless…
Read more →
Google’s August 2026 Spam Update: What Changed
Google’s August 2026 spam update started rolling out at 9:27 a.m. Pacific on August 18, with a Search Status Dashboard note that…
Read more →